A lot of GMs don’t spend enough time with the parts department to understand how everything works. With so much focus on vehicle sales, the parts and service department ends up taking a backseat to dealership operations. It ends up hurting the dealership as a whole...
Your parts website should be exactly that- YOURS. Not a carbon copy of another part site, identical in every way except for the name of your dealership. Without a unique, eye-catching website and branding, how do you expect to draw customers to shop from you? A great...
If you do any shopping online, you’re probably familiar with product reviews. Especially on a website like Amazon, hundreds of people leave feedback about their purchases, giving shoppers valuable insight into that item. This plays a huge role in the decision-making...
If you believe everything you hear, selling auto parts online might sound like too much hassle for the low-margin sales you get in return. In reality, many of the problematic things you’ve heard are nothing but myths. We want to clear the air about a lot of these...
There are plenty of different ways to sell online, which is a great deal for your parts team. That means you can pick exactly which channel best fits your needs and wants! Time commitment, budget, marketing strategy, and so on… the way you choose to sell can be...
Selling car parts online is a huge opportunity for dealerships, and it only continues to grow. Dealers are generating hundreds of thousands in sales each year by selling parts & accessories online. So what exactly IS parts eCommerce? What does it cost? And can you...
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